Increase SEO for Adobe Muse Websites Tutorial and Script

by Ken Haskins |

WHAT IS OGP?

You down wit’ OGP? (Yeah, you know me)

Okay, okay. So the song didn’t exactly go that way. But the question still remains, “Are you down with OGP?”

OGP stands for Open Graph Protocol. The Open Graph protocol enables any web page to become a rich object in a social graph.

OGP exists in the meta tags of your web page, which is read by search engines and social media websites.

When your web page gets shared on a social media website, it’s not just a link that’s posted. Rather, it’s the page title, picture and brief description of what the viewer can expect to see on the web page by clicking the link.

Think of it as a visual enhancement on the way your web page gets advertised on social media websites. It makes the link to your web page more appealing to the user, who is more likely to visit your website based on a catchy title, intriguing picture or brief content teaser.

SEARCH ENGINES

Another benefit of using OGP on your website, is that, search engines use it too. When search engine robots crawl your web page, if there are any changes made within the OGP, then search engines will quickly update their directory.

Let’s you made a spelling error in the page title. You correct the error and upload page back to your server. The next time spiders crawl your website, most likely, the correct page title will show in the search engine’s listings.

You can learn more about OGP by visiting the official website ogp.me

 UPDATE

In 2014, I posted the video below hoping to help people who develop websites with Adobe Muse increase their SEO by using OGP.

By now, there might be plugins that will help you achieve your goal of incorporating OGP into your web pages.

The video tutorial gives you a better understanding of how OGP can increase your SEO.

I also provided a sample script that you can edit to fit the scheme of your website. 

Watch the Video

Copy the Code


                                               
       <!--HTML Meta Tags-->

        <title> PAGE TITLE </title>
        <meta name="description" content="PAGE DESCRIPTION" />
        <meta name="robots" content="index, follow" />
        <meta name="keywords" content="PAGE KEYWORDS" />
        <meta name="googlebot" content="noodp" />
        <meta http-equiv="content-language" content="en-US" >
        <meta name="author" content="YOUR NAME OR WEBSITE NAME" />
        
        <link rel="canonical" href="http://YOUR WEBSITE.COM/WEB-PAGE" />
        <link href="http://plus.google.com/u/0/GOOGLE-PLUS-ACCOUNT" rel="publisher" />
    
        <!--Open Graph Meta Tags-->

        <meta property="fb:app_id" content="FACEBOOK-APP-ID" />
        <meta property="og:title" content="PAGE TITLE" />
        <meta property="og:url" content="http://YOUR WEBSITE.COM/WEB-PAGE" />
        <meta property="og:description" content="PAGE DESCRIPTION" />
        <meta property="og:site_name" content="http://YOUR WEBSITE.COM/WEB-PAGE" />
        <meta property="og:type" content="article" /><!--Change to “website” if home page-->
        <meta property="og:image" content="http://YOUR WEBSITE.COM/IMAGE-LINK.JPG" />
        <meta property="og:image:type" content="image/jpeg" />
        <meta property="og:locale" content="en_US"/>

        <!--Twitter Open Graph Meta Tags-->

       	<meta name="twitter:card" content="summary" />
        <meta name="twitter:site" content="@TWITTER-HANDLE" />
        <meta name="twitter:title" content="PAGE TITLE" />
        <meta name="twitter:description" content="PAGE DESCRIPTION" />
        <meta name="twitter:url" content="http://YOUR WEBSITE.COM/WEB-PAGE" />
        <meta name="twitter:image" content="http://YOUR WEBSITE.COM/IMAGE-LINK.JPG" />
        

NOTE: Make sure that you VALIDATE your OGP Meta Tags:

Twitter: https://cards-dev.twitter.com/validator

Facebook: https://developers.facebook.com/tools/debug/

photo of Ken Haskins
About The Author

Ken Haskins is a web developer from Maryland, who has a strong passion for web design, teaching and customer service. He has been publicly recognized on several occassions for his commitment to excellence.

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