Perhaps you’ve overlooked it, but Google has just changed its logo.
The reasoning behind the change? The Google states, “Since its inception, the Google.com homepage has been strikingly simple: The quirky, multicolored logo sits above a single, approachable input field on a clean white canvas. But as technology moves forward, the canvas itself is changing, and the inputs and needs are becoming more diverse. New classes of devices and ways to interact and communicate have emerged with wearables, voice technology, and smart devices in the world around us. Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface.”
Google was founded in 1998, and has been evolving ever since. It has changed the way we communicate, do business and surf the web.
On August 10, 2015, Google announced plans to reorganize its various interests as a holding company, Alphabet Inc., with Google as its leading subsidiary. Google will continue to be the umbrella company for Alphabet's Internet interests.
So with all these recent changes, one can only wonder, not only what’s next for Google, a.k.a. Alphabet Inc., but what’s next for us.
Google knows a lot about us. It has our personal information, who we connect with, our online browsing habits, etc. By having a parent company that will dabble into other business opportunities, what will it do with all of that information—our information as it tries to build other brands?
Who knows? One thing we do know is that Google has started to make its move. We’ll have to keep a watchful eye from this point forward.